While the two managers of the Saint-Etienne training announced several months ago that they were looking for a buyer, the management seems to want to accelerate the process of change with the creation of a new visual identity for AS Saint-Etienne. The Greens will soon have a new badge and the supporters will have their say in this matter.

« AS Saint-Étienne wishes to develop its logo and visual identity, the club said. For this, we are launching a popular, innovative and collaborative approach to co-build our new identity with you, supporters and lovers of the Greens, by including you throughout the project.. »

In order to carry out this project, AS Saint-Etienne has very probably prepared a call for participation from budding designers as well as a vote to choose the next logo. ” This identity is that of a team, of a club, but also and above all the pride of a city, of a people! ‍ Because the future is being built more than ever together, because you inspire, you are warmly invited to contribute to this common, unique and innovative project! Sainté added in a recent press release.

💚 To all lovers of 𝗩𝗲𝗿𝘁𝘀…

The time for change has come! 🤍

– Sports Association of Saint-Étienne (@ASSEofficiel) September 15, 2021

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