The effect Lionel Messi never ceases to be felt in the PSG. Not yet on the field, where the six-fold Golden Ball has only passed, the time of twenty minutes played in Reims before the international break. But while waiting for the first tenure of the Argentine, Wednesday, on the occasion of the trip of the vice-champions of France to Bruges, on the occasion of the first day of the Champions League, the sales and marketing teams are already rubbing shoulders. hands.

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Not long ago, on the occasion of the announcement of the new contract signed with Crypto.com, the club of the capital had announced that this new partnership, which should bring in some 30 million euros, had benefited from the Messi effect, the amounts having nothing to do with those mentioned at the beginning of the discussions, before the announcement of the signing of the Argentine.

And to believe The team, jersey sales have also exploded with the arrival of the former Barcelona player. Thus, sales of Lionel Messi’s jersey are more than 50% higher than those of Neymar in the summer of 2017, yet the benchmark in the field. Nearly 10,000 jerseys of the native of Rosario would have been sold in just 24 hours on the day of the officialization of the arrival of the Argentinian, the Parisian leaders counting on a growth of 30 to 40% over the season.

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