The Eternals: Thanks to Shang-Chi’s success, the film would be released in theaters first

News culture The Eternals: Thanks to Shang-Chi’s success, the film would be released in theaters first

According to Bob Chapek, Disney boss, the exclusive theatrical release of Shang-Chi and the Legend of the Ten Rings was a test. It is indeed the first Disney film not also to be released on Disney + this year, and it is a success.

If we introduce by evoking Shang-Chiis that on its success also depended the way in which The Eternals would be offered to the public. VOD release, hybrid release or theatrical release, these were the options Disney had on the table. Corn according to Matthew Belloni of the Hollywood Reporter, Bob Chapek and Kareem Daniels, head of distribution, reportedly decided in favor of going to the cinema, and only to the cinema, from the upcoming MCU movie. Directed by Chloe Zhao, awarded for her film Nomadland, The Eternals, who will come to us November 3, would therefore only be accessible by going to the dark rooms, at least for 45 days.

It visibly makes following a very good start from Shang-Chi and the Legend of the Ten Rings, which generated $ 90 million in four days in North America. Comics Blog specifies that this could be an opportunity to check whether the simultaneous outings in theaters and on Disney + have a real impact on admissions and on the sums generated. Remember that the case of Black Widow, released in theaters and on the SVOD platform for additional payment, is debated. Scarlett Johansson, who plays the super-spy, has in fact asked Disney for $ 100 million to compensate for its shortfall. The actress had nothing affected by the film profits generated by its availability on Disney +.

let’s remember that The Eternals were born in the comics in 1976, and that they have been the guardians of humanity for seven millennia. Created by large extraterrestrial entities called Celestial, they will have to protect our planet against Deviants and Emergence, created by the gesture of Iron Man at the end of‘Avenger’s Endgame. In the film, we will find Angelina Jolie, Richard Madden, or Barry Keoghan.

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